Shop for Fast Cars

Our Sponsors
Categories
- Aston Martin
- Bentley
- BMW
- Corvette
- Fast Cars
- Ferrari
- Ford Mustang
- Jaguar
- Lamborghini
- Lotus
- Porsche
- Shelby
- Triumph
Recent Posts
Partners Links
- Warranty Headquarters
- Best Business Credit Card
- Sarbanes Oxley Compliance
- Fleet Management
- Lancer
- Car Insurance
- Green Fast Cars

Aug

19

Scion Vs Ford Bronco

Toyota's Scion brand has been a runaway hit for the Japanese automaker ever since being launched in 2003. Designed to appeal to Generation "Y" buyers, the autos are popular, edgy - some might say hideous - and have given Toyota a crucial toehold with young buyers. GM, Ford, and Chrysler are preparing to make a response to Scion, but in other ways. GM is intending to import more cars from its Daewoo subsidiary while Ford and Chrysler are expected to build all new Scion fighting vehicles in Mexico, good news for motorists looking for affordable and quality autos. Let's have a look at what's coming down the pike.

For the record, Scion isn't the only vehicle made for the Generation Y crowd. Honda's Element and shortly to be released Fit subcompact are Scion competitors while the Chevy Cobalt, Dodge Caliper, and Saturn ION are also aimed toward fresh drivers. With that said, Dodge [Chrysler] and Ford must respond and it appears that both automakers will be fielding Scion fighters in the next two years.

The Dodge Hornet

Lo and behold, Dodge is nearing the finalization of its plans to build the Dodge Hornet. According to industry sources including Edmunds, the Wasp will be based on the VW Polo, a subcompact auto built by Volkswagen and favored in the European market. This deal is amazing as Volkswagen and Mercedes [a DaimlerChrysler division, as is Dodge] compete fiercely, especially in Europe. VW has a plant in Mexico that likely will produce the Wasp as the company has excess capacity and the cost advantage that no Yankee producing plant can offer. For its part, VW gets to sell rebadged versions of the Dodge Caravan minivan.

If based on the Polo, the Hornet is predicted to use the Polo's 1.6L engine and be coupled with a VW transmission. Beyond that, look for the auto to be closer in appearance to the Scion xA design, sport a five door hot hatch design, and seat 5 passengers. Now , the xA sells for just over $13,000, so expect the Dodge to challenge at or below the Scion price.

The Ford Bronco

Don't expect Ford to relax and watch from the sidelines as the market trends toward more Scion-like autos. In 2004 a concept Ford Bronco, taking styling cues from the 1966 Bronco truck, made its appearance at vehicle shows. Now, Ford appears ready to go ahead with the Bronco which will be built in Mexico.

Featuring a boxy design, the Bronco will be similar in design to the xB and to the Hornet and will likely be built on the current Fiesta platform to hold costs down. Indeed, Ford hopes that a budget Bronco will sell for less than $10,000 as it battles cheap imports expected from China as well as other Generation "Y" automobiles on the market.

Yes, the automobile wars never end and more battles are sure to ensue. Both Nissan with its Versa and a little Toyota by the name of Yaris will shortly be released and competing on the market before the Hornet and Bronco arrive in 2008 as 2009 models.

What is your dream car? Check out some of the fastest and most exotic cars ever built at thesupercars.org and also take a look at used Ford Excursion.

Share and Enjoy: